To provide better results to their users, search engines had to adapt to ensure theirresults pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player.
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